Promotional Products Give Away the Goods!
Promotional items are a great way to grow a small business working with a small marketing budget – and those key rings, thumb drives, organizers, coffee mugs, and other giveaways can deliver business...
View ArticlePsychographics: Targeting Your Ideal Customer
Many businesses study the demographics of their customers or prospects – data about their average age, income, occupation, education, gender, marital status, etc. They might be new parents, small...
View ArticleHow to Win Back Customers
A stable client or customer base is the security blanket of most start-ups and small businesses. These are the people who’ve purchased from you, know how client-centric you are, and place repeat...
View ArticleCustomer Service: The Small Business Advantage
Large businesses have the resources to pour into large customer service operations, and some of them are top-notch in this department as a result. According to the American Customer Satisfaction Index...
View ArticlePlan a Small Business Event
Hosting an event for your small business can offer many benefits. It can give you a chance to mingle with customers/clients, provide additional networking opportunities, and even help produce some...
View ArticleReputation Management: Who’s Talking About You?
With the rise of review sites like Yelp and Angie’s List, consumers are taking a much more active role in sharing their experiences – both good and bad – about the companies they do business with. And...
View ArticleOffering WiFi to Customers: Pros and Cons
Have you ever considered offering free WiFi to your customers? This can be a great way to get people in the door and keep them coming back. WiFi can help you increase sales and customer loyalty, but...
View ArticleCreating Marketing Content That Gets Attention
Competing for consumers' attention is becoming increasingly more difficult. There are more ways to reach people than ever before, which has both advantages and disadvantages. The good news is that a...
View ArticleIdentify and Develop Your Most Profitable Customers
All customers are not created equal. For most businesses, a small percentage of customers drive a major percentage of profits. Other customers, while generating cash flow, can actually cause your...
View ArticleCrafting a Powerful Customer Service Plan
Some business owners think good customer service is a natural byproduct of strategy and training. In today's ultra-competitive market, though, it is unwise to think it will grow organically, or that...
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